Posts Tagged ‘direct mail’

Realize Better Results

Posted in non-profit-fundraising on November 20th, 2009 by admin – Be the first to comment

Whether you want greater awareness, increased donor support or program and event registration, purl marketing helps you realize better results.

increase donations using purl marketingBy linking the impact-power of direct mail with the interactive capabilities of the Internet, our campaigns convert more direct mail recipients into donors, members and volunteers.

Furthermore, by tracking and measuring results over time, Postal Systems helps you refine your message and define your target audience more clearly, creating an ongoing cycle of analyzing, personalizing and realizing success!

Direct Marketing Economics

Posted in non-profit-fundraising on November 20th, 2009 by admin – Be the first to comment

Doing more with less.

The great benefit of direct marketing is the ability to reduce the expense of programs while maintaining the level of response previously achieved.

Revenue streams can be maintained with lower investment and actually realize increased profitability. This approach is referred to as productivity improvement in a marketing program.

Studies show that 40% of any campaigns effectiveness depends on the quality and use of the data.