Posts Tagged ‘campaign response’

Direct Marketing Economics

Posted in non-profit-fundraising on November 20th, 2009 by admin – Be the first to comment

Doing more with less.

The great benefit of direct marketing is the ability to reduce the expense of programs while maintaining the level of response previously achieved.

Revenue streams can be maintained with lower investment and actually realize increased profitability. This approach is referred to as productivity improvement in a marketing program.

Studies show that 40% of any campaigns effectiveness depends on the quality and use of the data.