Purl Marketing for Non-Profit

Realize Better Results

admin — Fri, 20 Nov 2009 19:02:51 +0000

Whether you want greater awareness, increased donor support or program and event registration, purl marketing helps you realize better results.

By linking the impact-power of direct mail with the interactive capabilities of the Internet, our campaigns convert more direct mail recipients into donors, members and volunteers.

Furthermore, by tracking and measuring results over time, Postal Systems helps you refine your message and define your target audience more clearly, creating an ongoing cycle of analyzing, personalizing and realizing success!

PURLs and Personalization

admin — Fri, 20 Nov 2009 19:01:52 +0000

Personalization helps you break through the noise, engage your audience and compel them to act by leveraging basic information such as age, income, gender, geography and relationship history to tailor unique messages to every individual in your audience.

From creative to execution, our in-house design, digital print and intelligent direct mail production capabilities leverage your data to create targeted communications with your audience. And our Personalized URL platform lets you deploy powerful cross-media campaigns that drive online response and produce real-time trackable results.

Studies show that 40% of any campaigns effectiveness depends on a personalized, relevant offer.

Direct Marketing Economics

admin — Fri, 20 Nov 2009 19:00:28 +0000

Doing more with less.

The great benefit of direct marketing is the ability to reduce the expense of programs while maintaining the level of response previously achieved.

Revenue streams can be maintained with lower investment and actually realize increased profitability. This approach is referred to as productivity improvement in a marketing program.

Studies show that 40% of any campaigns effectiveness depends on the quality and use of the data.

Analyze Your Data

admin — Fri, 20 Nov 2009 18:59:30 +0000

Good data lists ensure you receive the highest delivery rate and the lowest postage cost possible.

But why stop there?

Data analytics lets you see how your best customers act and what they look like, allowing you to develop targeted, database driven communications with donors, members, volunteers or whomever it is you need to reach.

Your Budget

admin — Fri, 20 Nov 2009 18:58:46 +0000

Tight budgets call for maximum ROI. Postal Systems helps you lower your contact volume and increase your response. Some people call that more bang for your buck – we call it business as usual.

Your Awareness

admin — Fri, 20 Nov 2009 18:57:48 +0000

Developing and promoting a strong brand is key to spreading awareness about your organization and mission. We can work with your existing brand design or help you give it a facelift, its up to you!

Your Attendance

admin — Fri, 20 Nov 2009 18:56:45 +0000

Getting the word out for workshops, educational programs and volunteer opportunities is just the first step. Igniting an ongoing dialogue with your audience – via multiple media channels – results in increased participation throughout your organization.

Your Donations

admin — Fri, 20 Nov 2009 18:55:20 +0000

Although Non-Profits exist to serve non-financial needs and goals, money is still the lifeblood that funds programs and operations. Competition for donor dollars continues to increase – The right strategy will target the right people with the right message, cost-effectively.

A smarter approach for your organization

admin — Fri, 20 Nov 2009 18:54:08 +0000

Facing tighter budgets and fewer resources, it is critical to maximize the value of every marketing dollar. Furthermore, making the same emotional appeal to a mass market is no longer a viable strategy.

People are hit with thousands of messages and offers every day.

How can you compete?

The answer lies in leveraging digital technologies to create targeted, personalized cross-media campaigns. According to a recent DMA study, more than 42% of interested direct mail recipients prefer to respond online. Are you there for those people? Marketing strategy and technological savvy is now critical. Using cross–media marketing (direct mail, personalized URLs, micro sites, email and social media), we create campaigns that gain interest, increase response and track results.

Learn more about Purls

Welcome Non-Profit Organizations

admin — Fri, 20 Nov 2009 18:53:11 +0000

For 15 years Postal Systems has worked closely with Non-Profit Organizations throughout the Bay Area, helping them raise awareness for their causes, increase attendance to program events and build the donations that are vital to growth and sustainability.

Moreover, our team helps customers automate and increase efficiencies in executing marketing campaigns and communications, so they can focus on their mission instead of administration! Contact Postal Systems | Contact Form